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Clothing Retailers Must Not Neglect
toms shoes classics With the increase in fashion fads and awareness of the fashion industry,toms shoes classics many retailers have encountered different challenges in maintaining their brands in the highly competitive fashion market.
toms shoes classics Below are major challenges facing in fashion industry
toms shoes classics Dynamic Customer Needs
toms shoes classics Fashion awareness has greatly increased because of social media, blogs and forum discussions.toms shoes classics Customers’ fashion interests can change very quickly, making it difficult for fashion retailers to produce according to the demand. If a fashion retailer searches the Internet, they will find wide variations that would appeal to customers’ needs.toms shoes classics It may be worth conducting comprehensive surveys, fashion market research, or engaging in online discussions to understand customers’ needs and expectations.
toms shoes classics Visibility in the Market
toms shoes classics Competition in the fashion industry has become more intense,toms shoes classics not only with the rapid evolution of fashion trends but also due to the multiple channels reaching out to customers. To stand out from the crowd, product differentiation is the biggest challenge that fashion retailers have been constantly facing.
toms shoes classics Using the Omni channel Approach
toms shoes classics Omni channel retailing is the utilization of different channels in a customer’s shopping experience.toms shoes classics Some of these channels include social media, mobile and mobile app stores, traditional retail stores and other methods of customer transaction. Fashion retailers collect information and create better planning strategies and toms shoes classics inventory decisions by considering business trends, forecasts and the interrelationship of the business on a global scale down to the different functions of the retail process and to the store.
toms shoes classics The whole idea of an Omnichannel, both for the retailer and customer,toms shoes classics is the research before purchasing. Many believe that, through an Omnichannel approach, inventory costs will reduce while sales and customer service will increase bringing maximized profit margins.
Using this kind of method is easier said than done. The result varies depending on the level of channel synchronization.toms shoes classics There are some who cannot even synchronize their traditional advertising in the print catalogue with the integration of new processes in the digital catalogue. There is also a budget limitation within fashion retailers that hinders them from adapting to new channels in approaching the customer shopping experience.toms shoes classics Every other process is always a work-in-progress and, most of the time, the expectations of consumers outpace the ability of fashion retailers to deliver a steady omnichannel experience.
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